Power Up!

Women Advocate for Bodies, Voices and Resources Consortium


Terms of Reference

Job Title:          Strategy consultant – Communications Strategy Development
Location:          Virtual
Salary:              Competitive; based on experience and location

Start date:        20 January 2022 – 10 March 2023

Reports to:        Power Up! Coordinator

About Power Up! & project background


The Power Up! Consortium is an alliance of women’s rights organisations including JASS (Just Associates), Yayasan Pemberdayaan Perempuan Kepala Keluarga (PEKKA), and Gender at Work (G@W). Power Up! works in strategic partnership with the Ministry of Foreign Affairs of the Netherlands (MFA). Collaborating in a 5-year programme (2021-2025), the Consortium engages with women human rights defenders (WHRD) and their organisations and networks to build, organise, mobilise and transform power around three strategic agendas – bodies, voices and resources. Our aims are the prevention and elimination of sexual and gender-based violence against women and girls; strengthening women’s

leadership and women’s participation in (political) decision-making; and strengthening women’s strategies for economic resilience and stability, including access to and control of resources and land. Within this, the partnership focuses on ampliyfing the voices, agency and leadership of constituencies that have been marginalised in their communities and social movements (LBQ women, HIV+ women, sex workers, women workers and rural and indigenous women). Their capacity to sustain pressure and influence policies, resources, institutions, and social norms is essential to the advancement of gender

equality and women’s rights at all levels and to ensure women’s greater safety in the face of increased backlash and violence. The consortium’s work is spread across 6 geographic regions (17 countries) and prioritises Eastern Africa, Southern Africa and South and Southeast Asia.

Overview of consultancy

PU is looking for an experienced communications strategist to support the consortium in developing a

communications strategy and work plan that amplifies and positions PU’s work and influence.

Scope of Work


Roles and Tasks


Working closely with PU!’s Communications and Coordination teams, the consultant’s tasks will include, but are not limited to:

  • Conduct a SWOT analysis to identify and better understand the gaps, challenges, and opportunities that can impede or advance PU’s strategic
  • Consult with staff and leadership across the consortium and external partners to better understand the needs, capacities and perceptions that are critical to a communications
  • Draft a 1 year communications strategy for 2023, clearly outlining the following:
    • PU’s key audiences and targets, goals and objectives, overarching narrative and core messages, tactics, and indicators and measures for
    • Create a workplan that utilises and identifies strategic

opportunities/moments/products/activities to amplify and position PU’s work on feminist economic alternatives. Conduct workshop(s) with PU! Communications and Coordination group members and leadership to collect input and perspectives from across the PU! consortium, and build ownership of the strategy.

  • Specify the sign-off procedures for external communication
  • Prepare the final communications strategy based on comments and feedback received during the validation
  • Develop a 2-page brochure outlining the who, what, how and why of PU’s work to support and ensure that PU’s voice and identity is consistent, coherent, and compelling across all communications

Key Outputs / Deliverables

Date Output/Deliverable No. of days
20 January

An inception report setting out the approach and timelines for

the delivery of the scope of work



1-15 February



28 February



6 March

A PU! communications strategy and workplan for 2023, including key indicators to measure success and implementation progress


First draft communications strategy Draft 2 – page brochure


Final communications strategy Final 2 – page brochure

8 March Preparation and conduct of workshop 3
Total no. of days 15

Profile of the Consultant

  • Master’s degree in relevant discipline or the equivalent experience with at least 10 years’ relevant professional experience within international development context specifically with working with women’s rights
  • Strong conceptual and research/analytical skills with the ability to quickly analyze data and information from different sources and produce coherent reports.
  • Demonstrated experience in developing and implementing effective communications strategies for multi-country and multi-year programmes with a wide range of
  • Strong analytical skills, sound judgment, the capacity to think strategically, including the ability to produce high quality policy materials, high level strategic documents and advice for development implementation.
  • Successful track record of similar assignments which must include developing communications and influencing strategies at the global, regional or national
  • Exceptional written and oral communication skills in English, with experience in facilitating conversations/workshops with multicultural
  • Ability to work independently, operate under pressure, manage multiple tasks, deliver time sensitive, high-quality work.

Consultancy Period and Fees

The work should be completed during the period from 1 February – 10 March 2023, with an estimated total of maximum 15 days (based on 8 hours per day). The maximum total amount of consultancy fee is Eur 8,500 (to be negotiated based on skills and experience).

How to apply

Please send your expression of interest highlighting your skills and experience based on above consultant profile and expected deliverables. Please submit your application to Lori Cajegas ([email protected]) on or before 11 December 2022.